In just three years, ezebee.com has established itself as the biggest free international marketplace. Now, the platform, which originally launched 2013 and ventured into India last year, presents its brand new version. Rather than a separate app strategy which other companies such as iShippo or Flipkart did, ezebee.com has created a completely mobile driven website.
The Pinterest with a store function: sell, pin, shop
Even though it was Launched only three years ago, ezebee.com has become the Pinterest for buyers and sellers online. Since 2013 ezebee.com has become the biggest free marketplace in the world. There are more than 1 million offers available, including artisan products, services and rentals. Ezebee.com is made up of more than 200,000 private vendors and small business owners from Europe to India.
ezebee has a pinterest style, easy to understand UI
Chat to pay: Secure and free payment in real time
ezebee.com went international from day one and is explicitly made for global business. The internal e-wallet and currency system, EZBcoins, enables free, safe and international payments. Any offer on ezebee.com can be exchanged easily without any fee or even the use of money. This feature is especially interesting for export driven emerging markets such as India.
[su_pullquote]”A website should work on all devices. As simple as it sounds and as difficult it is”[/su_pullquote]
The rapid growth in India both surprised and challenged its founders. In India, mobile usage is much more common than in Europe or other parts of the world. This, in addition to the low bandwidth in India, was one of the major reasons for the relaunch of the platform.
The relaunch goal was not only to simplify buyer and vendor processes, but also to correspond with the conditions in the Asia-Pacific and mainly India. India is a huge emerging market and there are also many Indian expats living all over the world. This means that Indian products are in demand internationally and this is where ezebee.com comes in.
Mobile first: Simpler, faster, easier
Forcing customers to install an App just to buy something can be a big turn-off for customers and this is why ezebee.com has never trusted in an app only strategy, but instead went straight to mobile first. “Social media interaction and communications are the main features of the platform, which makes the connection with the internet inevitable.” states Ossian Vogel, Co-founder of ezebee.com. Many other platforms such as Flipkart and Myntra now roll-back their app strategy for the same reason. “A website should work on all devices. As simple as it sounds and as difficult it is“ he says. “The advantage of mobile first development lies in the shortage of space owners have. This forced us to optimize each step and keep everything as clean, light and simple as possible. Ultimately, this offers a lot of advantages, not only for those on mobile, but also for desktop users.”
Have you tried ezebee? how was your experience? share with others in the comments below.
