Don’t Freak Out, But Mozilla Just Bought Pocket

Pocket has been one of the best read it later services for years, so much so that we have included it in our picks of apps that you must have on your Android phone, today, the Mozilla Foundation announced that the well loved Read it later service has been acquired.

The company announced the news on its blog and said that the acquisition was strategic and the foundation aims to provide existing Pocket Users more powerful tools to discover and read quality content. The financial terms are not disclosed, though.

However, the Mozilla Foundation will not kill pocket. Instead, the Pocket will work an independent and wholly owned subsidiary of Mozilla, and it will continue to provide its 10 million users with offline available reading.

“We believe that the discovery and accessibility of high quality web content is key to keeping the internet healthy by fighting against the rising tide of centralization and walled gardens. Pocket provides people with the tools they need to engage with and share content on their own terms, independent of hardware platform or content silo, for a safer, more empowered and independent online experience,” Chris Beard, Mozilla’s CEO

-Chris Beard, Mozilla’s CEO

This is not the first time Mozilla is shown working with Pocket, in 2015, Mozilla integrated the Pocket service to its Firefox web browser. And with that Pocket is currently available on The Web, iOS, Android, Chrome, Safari, and Windows.

The CEO of Pocket wrote in a blog:”They’re adding fuel to our rocketship. We have worked closely with Mozilla as we partnered with their Firefox team, and established a deep trust with their team and vision. They have extraordinary resources, global scale, and reach to put Pocket in more places, and help us build an even better product, faster.”

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Get Ready for Ads in Pocket

Get ready, you are soon going to see Ads in Pocket. The Popular read-it-later app, Pocket will soon be serving sponsored content in its recommended posts section.

Get ready, you are soon going to see Ads in Pocket. The Popular read-it-later app, Pocket will soon be serving sponsored content in its recommended posts section.

In a blog post, Nate from Pocket HQ announced about the news.

… in the coming weeks, you may see us begin experimenting with a second piece: showing you the occasional sponsored post inside Pocket.

-Nate

The App is one of the most popular offline reading apps available for any platform, it has been installed by 22 Million people.

Previously, there were no ads in Pocket. Only a premium service existed. The Premium added some additional features to the service such as saving the posts even if they are deleted from the website.

After the Company waited for years in research, It seems that Pocket has found a good way to monetise through the App.  Rather than showing you a banner app covering screen space, the Recommended section shows you sponsored content. Intel is one of the first to advertise himself using Pocket.

The posts are labeled as Sponsored, and The company has announced that they will not sell user information to advertisers to show ads in Pocket.

Ads are only for Free users. Nate said in the blog post that anyone using the Pocket Premium will not be seeing sponsored content. The Premium subscription costs 5 bucks per month and adds some additional features such as Advance searching and tagging.

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