2017 has been a good year for the South Korean smartphone giant generally. The S8 and Note 8 were good phones and have been selling well and the company also got roughly 20.5% of global market share in the smrtphone industry. However, if predictions from Staratafy Analytics are to be believed, the company’s market shares will drop significantly next year.
The firm reported that Samsung will sell approx. 315 million fewer units worldwide next year and hence, The market share will drop from 20.5% to 19.2% in 2018.
The reason for the drop is suggested to be because of growing market of Chinese companies including OPPO, Xiaomi, and Huawei. Phones from these companies cost far less to produce than Samsung product while most of them have the similar build quality and software experience. Also, because good smartphones are getting cheaper, Samsung’s mid-range, including the J3, J5, and J7 series are facing stiff competition.
If predictions hold true, this will be the first time Samsung will ship less phone since 2016, the year its Galaxy Note 7 literally exploded. Samsung still won’t need to worry about its lead though, Samsung will still have the highest market share followed by Apple (14.3%) Huawei (10%) and OPPO (7.8%)
Considering Samsung is planning to launch the Galaxy S9 soon, it will be interesting to see how the phone competes in the market.
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